Selling Your Home without an Agent – Pricing and Marketing

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If you are thinking about selling your home without an agent, you are not alone. More than twenty percent of properties for sale are FSBO and this is becoming more popular each day. This is beneficial to both buyer and seller. Sellers benefit by keeping all of the profit and buyers are often attracted to FSBO homes as they are generally priced less than those who will be giving big commission checks to agents.

For example, if you were to sell your home for a final negotiated price of 300K, and the agent was to receive 10 percent, your profit would be 270K. If you go it alone, your final negotiated price could be 285K, thus giving you an extra 15K and saving the buyers 15K. In the end, both sides end up happy and receiving a great deal.

Let’s talk about how to handle some of the important steps of the FSBO process. Unless you own two properties, you will want arrangements in place for the home that you are to move into when your current home sells. Whether your home sells in three days or three months, you will feel secure if you have already been pre-approved for a mortgage if needed and if you have done a fair amount of house hunting yourself so that you are very familiar with where you will want to move to and the type of home that you will be able to afford. Be sure to check out neighborhoods and other elements that are important to you, so that should your home sell very quickly, you will not be caught off guard. You can, however, have a clause in your agreement that you will be allowed a certain number of days to move out, or even that they sale will not finalize until you have purchased your next home.

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How to Sell Using FSBO


When people decide to put their house on the market, they automatically think that they need to hire a realtor in order to get the job done right. The truth is that you can sell your house yourself using the “for sale by owner,” or FSBO, process. All you need to do is sign-up with a FSBO company for marketing support, and the rest is up to you. An FSBO company will provide you with exposure on a website, a listing in a local print catalog, and all the help you need to get the paperwork right when you sell. The only thing you have to do is set the price on your home, and get to selling it.

There are some things you should do before you actually put the house on the market to make your chances of selling the house better. The first thing you want to do is walk out the front door, and look at your house from the curb. Do you like the way it looks? If you were house hunting, would you stop in at your house looking the way it does? This is called measuring curb appeal, and it is extremely important that your home have a lot of curb appeal to gather in prospective buyers.

For Sale by Owner

For Sale by Owner

In some cases it can be extremely inexpensive to create curb appeal on your home. Maybe your sidewalks need to be edged, or those weeds growing along the side of the house could be removed, and maybe the porch could use a coat of paint. Anything you can do to improve the look of the house from the curb is going to increase your selling chances. Do not think that a lower selling price will compensate for a lack of curb appeal, because it simply will not. If you want serious buyers to look your house over, you need to make that good first impression.

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